Life Behind the Scenes

If you’ve ever enjoyed a dirty soda from a Utah soda shop like Swig or Sodalicious, you know the flavor is everything. But those drinks are often loaded with sugar, syrups, and dairy-based creamers. At flav, we wanted to recreate the indulgent flavor—without the baggage. Here’s a closer look at what goes into each bottle of Flāv and why we chose every ingredient. 🍬 A Smart Sugar-Free Blend: Monkfruit + Sucralose One of the key challenges when crafting a soda enhancer is getting the sweetness just right—especially without adding sugar or calories. Instead of loading up on syrups or artificial aftertastes, Flāv uses...

What Is a Dirty Soda Enhancer? How Flav Is Changing the Game What Is a Dirty Soda? If you're from Utah (or TikTok), you’ve likely heard of “dirty soda.” It’s a soda, typically Diet Coke or Dr. Pepper, mixed with flavor shots like coconut, raspberry, or peach—often with a splash of cream. These drinks have become wildly popular thanks to soda shops like Swig and Sodalicious. Why Soda Shops in Utah Made It a Trend Utah soda shops made dirty sodas a cultural staple. What started as a fun twist on soda became a full-blown craze, with drive-thru lines, flavor...

If you’re anything like me, you’ve got a bit of a diet soda spirit. I’ve always loved Diet Dr Pepper, Coke Zero with lime, and just about any combo I could come up with. When dirty soda shops started popping up, it was a game changer. It took something I already loved and made it even better. I was all in. But here’s the thing. I couldn’t always get to a soda shop. Whether we were camping, on a road trip, or just hanging out at home, regular soda didn’t cut it anymore. Once you’ve had a good dirty soda,...